Built by owners, for owners

Your whole business
on one screen.

Whether that's one branch or ten, your business runs across bank, accounting, PMS or POS, property and payroll. SmarCEO ties them together — so you see how the whole thing is actually doing, before coffee.

Hospitality · Care · Facilities Management

Start free →See how it works

£0 Starter · No credit card · 2 minutes to connect your first system

Harbour View Hotel· Edinburgh · Hospitality
Live P&L
+18.4%
Operating margin
Occupancy
71.2%
vs 64.8% last month
ADR
£124
Avg daily rate
RevPAR
£88
Rev per room
DEMO DATA · FOR ILLUSTRATION ONLY
Already running real money
£16M+
in portfolio value running live on SmarCEO
£10M+
annual revenue flowing through the dashboard
4
trading entities, across hospitality and facilities management

Already in use by owner-operators across hospitality and facilities management — and counting. Built by owners, used by owners, every single day.

01 / The problem

If you own the business, you already know
what's missing.

"By the time I see last month's P&L, I can't do anything about it."

"I'm the only one who sees across all my systems — bank, PMS, accounting, payroll — and I can only see them one at a time."

"I don't know whether my worst-performing part is actually worst, or just the one I happen to notice."

"My accountant is great at year-end, useless at Tuesday morning."

"I spend Sunday night pulling numbers out of five dashboards into a spreadsheet I don't trust."

"Different businesses, different accounting packages, different logins. Nowhere that just adds it up."

The pain isn't any one weakness. It's blindness across your business — and no screen built for an owner to look at.

02 / What SmarCEO does

Three things, done
properly.

01

One screen

Every system you use. Every entity you own. One combined view, updated daily. No more opening five dashboards and stitching them together in a spreadsheet.

XeroQuickBooksGuestlineMulti-entity
02

Yesterday, not last month

Live data from your accounting and operational systems means you see yesterday's trading before coffee — not when your accountant delivers the pack six weeks later.

Daily refreshLive P&LLive occupancy
03

Comparable, not just reported

Where you have more than one entity, we normalise them. The hotel on Xero and the FM company on QuickBooks line up on the same P&L row, so you can actually compare them.

Normalised P&LGroup viewPer-entity FY
03 / The dashboard

Everything your
spreadsheet tries to be.

SmarCEO reads from the systems you already use — Xero, QuickBooks, Guestline and more coming — and gives you a single owner view. No manual entry. No upload. Nothing to maintain.

Live P&L per entity from Xero or QuickBooks
Operational data from PMS, POS or CMS where available
Group view that rolls up every entity on different FY ends
Role-based access so GMs see their site, you see everything
PDF and CSV export for the accountant, the board, the bank
GROUP · FY 2026/27● LIVE
YTD Revenue
£4,284,110+13.6%
Operating Margin
19.2%+2.8pts
Wages % Revenue
37.1%-1.4%
Current Month Profit
£128,440+22.7%
ENTITIES · 4 LIVE
Hotel · Xero+18.4%
FM Co · Xero+22.1%
Care Home · QB+9.6%
Hotel 2 · QB+14.7%
DEMO DATA
04 / Who it's for

Depth in the industries
we know best.

Same product. Same promise. Different proof — because a hotel owner, a care home group and an FM operator each measure success differently.

Also used by retail, hair & beauty, veterinary and dental group owners.

05 / Why SmarCEO

Not another
generic dashboard.

Generic finance tools show you the money. SmarCEO shows you the business — operational and financial data on the same screen.

What you have today
SmarCEO
✕A spreadsheet you rebuild every Sunday
✓A dashboard that refreshes itself every morning
✕Last month's P&L six weeks late
✓Yesterday's trading before coffee
✕Finance data only — no operational metrics
✓Finance plus PMS, POS or CMS data on one screen
✕One accounting package per login
✓Xero and QuickBooks side by side on the same P&L
✕Group P&L stitched together by hand
✓Group view that handles different FY ends automatically
✕Built by software engineers in another industry
✓Built by owners who run hotels and FM businesses
06 / Trust

Your data, encrypted and
yours alone.

We never share, sell, or train on your financial data. Credentials are encrypted at rest with AES-256-GCM, every customer's data is fully isolated, and every administrative action is audit-logged.

Read our trust page →
Encrypted
AES-256-GCM at rest, keys rotated without downtime
Isolated
Separate data tenancy per customer — no cross-tenant query possible
Audit-logged
Every administrative action retained indefinitely
Two-factor
TOTP available for every user; your org can require it
Passwordless
Magic-link login with scanner-proof confirmation step
GDPR
DSAR process documented; data processor terms on request
07 / Pricing

Start free. Scale
when you're ready.

Four tiers. No contracts. No hidden costs. Every tier includes PMS, POS and CMS integrations where we support them — nothing operational is held back.

Starter
£0forever

Perfect for a single-site owner getting started.

1 entity
1 accounting package (Xero or QB)
1 bank account
1 user
All operational integrations
PDF & CSV export
Start free →
Growth
£29per month

For owners running 2–3 sites or entities.

Up to 3 entities
2 accounting packages
2 bank accounts
Group P&L view
All operational integrations
All of Starter
Start on Growth →
Portfolio
£49per month

For established multi-entity groups.

Up to 5 entities
Multiple accounting packages
Multiple bank accounts
Role-based access
Benchmark data (when ready)
All of Growth
Most popular →
Power
£200per month

For portfolios big enough to need everything.

Unlimited entities
Unlimited accounting packages
Unlimited bank accounts
Unlimited users
Priority support
All of Portfolio
Start on Power →
Credits

Earn credits by referring other owners, by connecting more of your systems, or by sticking with us as the platform grows. Credits reduce your monthly bill directly — no vouchers, no gimmicks.

No "contact sales" tier — the Power plan at £200 is the top. Switch tiers anytime. Cancel anytime.

08 / Accountants

Your clients. Our dashboard.
Your brand.

A practice portal where you manage every client org from one login, with optional white-label branding and referral commission on paid tiers. Shipping Q1 2027.

Join the practice waitlist →
09 / Ready?

See your whole business
on one screen.

Create an account in two minutes. Connect your first system in five. Start on the free Starter tier — no credit card, no sales call.

Start free →Sign in

Questions? Email support@smarceo.com