Pricing

Start free. Scale
when you're ready.

Four tiers. No contracts. No hidden costs. Every tier includes PMS, POS and CMS integrations where we support them — nothing operational is ever held back behind a paywall.

Starter
£0forever

Perfect for a single-site owner getting started.

1 entity
1 accounting package (Xero or QB)
1 bank account
1 user
All operational integrations
PDF & CSV export
Weekly Monday briefing email
Start free →
Growth
£29per month

For owners running 2–3 sites or entities.

Up to 3 entities
2 accounting packages
2 bank accounts
Group P&L view
Ask SmarCEO assistant
All operational integrations
Everything in Starter
Start on Growth →
Portfolio
£49per month

For established multi-entity groups.

Up to 5 entities
Multiple accounting packages
Multiple bank accounts
Role-based access
Benchmark data (when ready)
Everything in Growth
Most popular →
Power
£200per month

For portfolios big enough to need everything.

Unlimited entities
Unlimited accounting packages
Unlimited bank accounts
Unlimited users
Priority support
Everything in Portfolio
Start on Power →

No "contact sales" tier · switch tiers anytime · cancel anytime · GBP ex. VAT

Credits · the lever

Earn credits.
Pay less.

Credits reduce your monthly bill directly — pound-for-pound, not vouchers. They roll over between months, never expire while you're subscribed.

Refer an owner

Ongoing credit on their subscription for as long as they stay on a paid tier. No cap on how many you can refer.

Connect more systems

The more of your actual stack is wired up (accounting, PMS, bank, payroll), the better the product. We credit you for that.

Stick with us

Long-term loyalty credit for staying on a paid tier month after month. Stacks with the other two.

Credits launch alongside billing in early 2027. Every paid signup before then is grandfathered into the launch-day credit pool.

Included at every tier

What's the same
whether you pay nothing or £200.

Live data from day one

Xero and QuickBooks, refreshed daily — no spreadsheet upload, no manual steps.

All operational integrations

Guestline, Opera, Mews, Nourish, Square and more as they ship. No tier gates.

All export formats

PDF, CSV, print-ready. Hand your accountant whatever they want.

Enterprise-grade security

Encrypted at rest, per-tenant isolation, 2FA, audit log. Even on the free tier.

Weekly briefing email

Monday 07:00: yesterday's trading, YTD, anything needing attention. Opt in once, that's it.

All historical data

We never cap how far back you can look. Every tier reads your full accounting history.

“Generic finance tools charge per entity on top of a base and still don't show you occupancy, ADR or resident count. We include operational data they can't offer at any price — and we're cheaper per entity at the lower tiers too.”

Questions, answered

The honest version.

Can I switch tiers at any time?

Yes. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period. Nothing to email anyone about — do it from Settings.

What happens if I go over my entity count?

You get a grace period of 14 days to decide whether to upgrade or remove the extra entity. We never silently charge you — the next invoice only increases after you confirm the upgrade.

Can I cancel?

Any time. Cancel in Settings, keep access until the end of the current billing period, then drop to the free Starter tier automatically. Your data stays available. No win-back emails.

How do credits work?

Credits reduce your monthly bill directly — pound-for-pound, not vouchers. You earn them for referring other owners who sign up (ongoing, while they stay subscribed), for connecting additional systems to your account, and for sticking with us long-term. Credits roll over between months.

Do you have a yearly discount?

Not yet. We'd rather keep the monthly price plain and honest than hide it behind a 10% annual gimmick. If you're on Power and want a yearly deal, email hello@smarceo.com — we'll make it fair.

What about VAT?

Prices are in GBP, exclusive of VAT. VAT is added at the UK rate (currently 20%) where applicable. If you're in a non-UK jurisdiction, we handle reverse-charge where relevant.

Is there an enterprise tier?

No. Power at £200 is the top. If you run a portfolio big enough to need everything in Power, that's your tier — the same features any 10-entity group gets. We don't play the "contact sales" game.

Can I try before I pay anything?

Yes — the Starter tier is free forever for one entity. Connect your accounting software, use it for as long as you want, upgrade when you add a second business.

Still deciding?
Start on Starter.

It's free forever. Add your first entity, connect your accounting, see yesterday's numbers tomorrow morning. Upgrade when you add a second business.

Start free →See how it works