SmarCEO benchmarks · early access

Not just your numbers.
Everyone else's too.

See how your RevPAR, your margin, your staffing ratio compares to similar businesses on the SmarCEO network — anonymised, size-matched, and only when the cohort is big enough to be honest.

Shipping when each vertical reaches 10+ orgs · Join the waitlist below

What it'll look like

Your business
vs the room.

For a Scottish independent hotel
Metric
You
Network
Δ
RevPAR
£88
£74
+19%
GOP margin
18.4%
21.1%
-2.7pt
Payroll % rev
38.4%
34.8%
+3.6pt
Avg length of stay
1.8 nights
2.1 nights
-0.3
Cohort: UK independent hotels, 50–150 rooms · n = 24
For a 34-bed residential care home
Metric
You
Network
Δ
Occupancy
94.1%
91.8%
+2.3pt
Fee per week
£1,142
£1,078
+5.9%
Staff per bed
0.84
0.78
+0.06
Agency % wages
14.2%
9.1%
+5.1pt
Cohort: UK residential care, 20–50 beds · n = 18

Numbers above are illustrative only. Real benchmarks ship when each cohort reaches 10+ orgs.

How it works

Honest comparisons,
honest about limits.

01

Anonymised, aggregated, never traceable

Your figures are rolled into vertical and size cohorts before anyone sees anything. The platform never tells another owner which hotel or home a number came from. No individual data leaves your tenancy.

02

Vertical-aware, size-aware

A 20-room boutique hotel is benchmarked against other boutique hotels, not a 300-room group. A single-site care home sits in a different cohort to a 10-home group. The comparison is only useful if it's honest.

03

Only when the cohort is big enough

We don't show benchmark data until the cohort hits a size that genuinely preserves anonymity (minimum 10 comparable organisations). Until then your dashboard shows "collecting data" instead of a misleading comparison.

Why only SmarCEO

Finance-only tools
can't do this.

Benchmarking RevPAR, GOP%, bed occupancy or payroll-per-resident needs operational data from the PMS, POS or CMS — not just numbers from Xero or QuickBooks. SmarCEO already reads both.

That's the wall every generic multi-entity finance dashboard runs into. We don't.

Early access

Help us prioritise
your vertical first.

Tell us what you run and we'll invite you the moment your cohort is big enough. No marketing emails. One ping when it's ready.

We only email about the benchmarks launch. Unsubscribe any time.