SmarCEO for hospitality

Your hotel on one screen.
Your group on the same screen.

Live occupancy, ADR, RevPAR and P&L from Guestline, Opera, Mews, Little Hotelier — alongside Xero and QuickBooks — in one owner dashboard. Works for one hotel, works for ten. Built by hotel owners.

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Why hotel owners pick SmarCEO

Depth in hospitality,
not just finance.

01

Live PMS metrics — not yesterday's PDF

Occupancy, ADR and RevPAR refreshed daily from your PMS. You see yesterday's performance before coffee, not six weeks after the fact.

OccupancyADRRevPAR
02

RevPAR and GOP% per property, and across the group

Compare one hotel to another on the same page, with FY ends handled per entity. A UK hotel on April FY and a European hotel on January FY still line up correctly.

Group P&LPer-entity FYGOP%
03

Benchmark against similar hotels

As the SmarCEO network grows, your RevPAR and payroll ratio sit next to anonymised figures from comparable hotels — so you know whether a weak month is you, or the market.

BenchmarkNetwork dataComing soon
PMS integrations

Works with the PMS
you already run.

Guestline
LIVE
Rooms, revenue, occupancy, ADR, RevPAR
Opera
Q1 2027
For branded hotel groups
Mews
Q1 2027
For independent and lifestyle hotels
Little Hotelier
Q2 2027
For smaller independent operators
Cloudbeds
Planned
Vote for it on your dashboard

Using a different PMS? Email support@smarceo.com — if we hear it twice, we build it.

Built on real hotels

We own hotels.
So we built it right.

SmarCEO was designed by the owner of a UK hotel group — not a software team guessing at hospitality. Every KPI, every integration, every financial-year quirk was built because we needed it ourselves.

If it doesn't help us run our hotels better on a Monday morning, it doesn't ship.

Pitbauchlie House Hotel
Dunfermline, Fife · Live on Guestline
Balgeddie House Hotel
Glenrothes, Fife · Connected · data pending
Manor Hotel Exmouth
Exmouth, Devon · Smar Group

See your group on
one screen.

Create an account, connect your first hotel, and see yesterday's figures tomorrow morning. Free Starter tier includes one hotel, one accounting package.

Start free →See pricing